If you do nothing else from a marketing standpoint for your Crossfit Affiliate, identifying and understanding your ideal client will:
- make your affiliate more profitable
- lead to a superior culture and community within your box
- ensure a predictable number of prospects turn into paying clients
- enhance the ROI of everything you do to market your crossfit affiliate
Most importantly, identifying your ideal client will allow you as an affiliate owner to work with only those that you choose to (i.e. No Jerks Allowed). That is, clients that:
Value what you offer…meaning that you won’t have to explain why you cost more than the local Globo Gym up the street
View the client coach relationship as partnership where both of you are responsible for the clients success
Want you to succeed…these clients are emotionally invested and “all in” … they will grow your business with more referrals (we’ll get to this in more detail in later posts) than you can handle
Sound like people you want in your Gym? Absolutely. The good news is that you can proactively choose to work with this kind of client. The kind of client that gets you excited about coaching crossfit.
But first, you need to define what this ideal client looks like. Without a clear and detailed understanding of who your ideal client is you will spend too much time with unprofitable clients that are simply no fun to work with.
Here is a quick video I found that outlines the process of Finding Your Ideal Client at a high level.
Over the next couple of posts, we will go over looking at your current client list to paint the picture of your ideal client. Start thinking about the following at a high level…we will be showing you how to identify:
- Where your revenue comes from
- Where your referral sources come from
- Where your clients come from
- Why they buy
