Lisa was flipping channels the other night when she
stumbled across the Crossfit Games on ESPN.
After watching for about 5 minutes, she knew Crossfit was exactly what
she was looking for. So, she grabbed her
phone and typed in Crossfit Ames as she lives in (you guessed it) Ames, Iowa.
This is what she saw.
Isn’t this awesome? The ESPN broadcast is
responsible for a new Crossfitter.
This is awesome…for Crossfit West Ames. Not so awesome if you are Crossfit Ames.
What you see above is the result of Google’s local
pages. There are two ways for your
Crossfit Affiliate to have a local page:
Your business was around when there was
this thing called “The Yellow Pages”. If
it was, then you likely have a local page already.
You have created and claimed the Local
page for your business.
You might be thinking, do I really need another
piece of online real estate to manage? While I understand your reluctance:
It won’t take you a lot of time.
Creating and claiming a Google+ Local
page for your local business adds tremendous authority and credibility to your
place profiles…i.e. big impact on local search rankings
First, set up a Google account (http://google.com/accounts) or sign-in if
you already have one.
See if you already have a page.
Go to Google Maps.
Search for your affiliate name
IF YOU DO NOT HAVE A PAGE SKIP TO STEP 7
Click on More Info to see your page
You’ll be prompted to re-login to your
Google account, or pass a validation test before continuing (either accepting a
call at the published number Google has, or receiving a post card in the mail
with a PIN number on it).
Once you complete the validation,
you’ve claimed the page and can begin to manage it.
Add as many details as possible…especially
photos, hours, and a URL. Reviews are
incredibly helpful as well. However, note that review “stuffing” will be penalized by Google.
7. For those without a Google+ Local Page
1. Go To Your Google+ Account and Click on Pages
2. Click Create New Page
3. Choose Local business or Place and enter your Phone Number and Country
4. Select your Business if it appears or Add Your Business to Google
5. Add your business name, address, and select a category (note you will be able to add multiple categories later)
6. Add your website and agree to terms
7. Add an image (or 2 or 3) and click finish
8. You will be sent an email to verify you own this business. Once you complete the verification, you are ready to go.
So, there you have it. In a matter of minutes, you can have a dramatic impact on your Google rankings. This is a simple thing that becomes more important as other boxes enter your market.
Let me know how this works out for you and how it does impact your rankings.
Until next time…don’t forget to check out the best affiliate program on the planet for awesome Crossfit Training Journals.